Interview with Lukas Piatek

INTRO

My name is Lukas Piatek and I am a wedding photographer from Germany. I am 34 years old and live in a small town with my wife and our lovely animals (2 dogs, 3 bunnies & 1 duck)

I am also the founder of the LOOKSLIKEFILM community and some of you might met me already at workshops or meet ups in other places.

What did you do before you became a wedding photographer?

I was a graphic designer when I was younger and also started an engineering study before I head into the world of photography. It was always my dream to become a photographer and some years ago a friend asked me to shoot her wedding and that is how it started.

CAREER

Has there been a major turning point in your career as a wedding photographer that has allowed you to get to where you are now?

I think my first destination wedding in Iceland shifted my business into a new gear and put a spotlight on my name for other couples and their destination weddings.

How do you organize your day to separate work from your personal life?

My days back home are usually similar most of the time. I wake up, have breakfast with my wife before she goes to work. Then I walk the dogs and right after that I sit down and start to work. Nowadays it is more LOOKSLIKEFILM stuff that I do as weddings are all postponed for now. Once my wife gets home, I stop working to enjoy time together.

If you could go back and have a conversation with yourself when you started, what advice would you give? What would you do differently?

I would just give me all the knowledge that I have right now about SEO that I did not had before. Other than that I would do everything the same. Starting out to learn the craft here in Germany and then start with destination weddings and more special events.

I think my first destination wedding in Iceland shifted my business into a new gear and put a spotlight on my name for other couples and their destination weddings.

Do you see yourself as a wedding photographer all your life, or do you think it's just one stage in your professional life? And if it’s just one stage, what do you see yourself doing in the future?

I think I will transition into being more of an educator and give my knowledge to other people. There will always be a point in time for anyone of us where we have to step down a bit as the age might take its toll on us. I might even open a small cafe with my wife. That is a plan for sure.

What important life lesson have you taken away from your experiences as a wedding photographer?

Never ask your friends for group photos I guess ;)

Do you have any other side project or business besides wedding photography?

Yeah I do LOOKSLIKEFILM a photography community and Meridian Presets. Both have been running together with my photography for the past years and I enjoy the different approach to workdays for all the different projects.

Do you have any dreams left to fulfill as a wedding photographer?

My only dream left is to shoot a wedding somewhere in the middle of Africa in traditional tribes. That is surely a dream and I would love to make it happen so I can finish my bucket list.

"I really show the weddings and couples that I want to book and work with. In the end everyone has to know their own business and what to do in order to make it sustainable."

MARKETING

What are the main channels through which you reach the most target customers?

My website and Instagram.

Did you know from the beginning what type of audience you wanted to reach, and what kind of weddings you wanted to do? Did you go all out for it, or was it something you discovered over time?

I discovered that over time and I think it's a natural process for many of us. Back then I didn't even think about my audience, whereas now I know exactly whom I want to reach.

What's your strategy when communicating on Instagram?

I am not the biggest fan of always uploading content even though I should and I make it all on the fly whenever I feel like I wan to upload something.

Don't you think that many times, as wedding photographers, we sell a reality on social media, showing an ideal type of wedding and perfect couples, which are really a minority and very difficult to make a sustainable business out of?

I guess that might be the case for some people. Where I am right now, I really show the weddings and couples that I want to book and work with. In the end everyone has to know their own business and what to do in order to make it sustainable.

EDITING

What's your workflow like from the time you get home with the photos to the time you deliver the photos to your clients?

I come home and back the images up on 3 devices, 2 hard drives and 1 cloud storage. After that I pre select them in Photo Mechanic and edit them in LR & Capture 1. After I am done exporting I use JPG Mini and Pic-Time for my galleries.

How has the process been for developing the presets you use today?

It's been certainly a hard one as I shoot all over the world with many different lighting settings so I needed to adjust a lot. What I have right now works in all light settings for the way I shoot so I can keep a consistent editing workflow.

INSPIRATION

Where do you find inspiration, besides other photographers? Movies? Books? Series?

I really love music and cinema for my inspiration and a lot of movies and their style can be seen in my work.

Which wedding photographers inspire you the most today?

There are so many amazing people out there that it would be unfair to only name a few. The entire industry became so good and I enjoy viewing many many people on my Insta daily.

What about photographers who work in other fields?

Peter Lindbergh was an amazing photographer and I learned a lot from the way he worked with his models that I use in my photography today.

"A perfect wedding would most likely be a non religious outdoor wedding with 0 guests in an epic location on a cloudy day."

SHOOTING

How do you prepare for a wedding, especially when it's in a new place where you haven't worked before?

I usually plan everything with the couple from the timeline to the locations and once I am there I check everything the day before the wedding but there is also a small percentage that I do on the fly. Whenever I see something awesome during the wedding day, I use the time to take some shots with the couple. That can be anything from architecture, lines, or lights & shadows.

How do you approach the couples sessions?

Everything happens naturally and there are some techniques that I do to make them feel comfortable. In the end, it is always them who do the work and I just softly guide them around the shoot.

How would you describe the perfect wedding?

A perfect wedding would most likely be a non religious outdoor wedding with 0 guests in an epic location on a cloudy day.

Where was the best location you’ve been so far?

I think Iceland and New Zealand are probably the most amazing countries that I have shot in yet.

Could you tell us a bit more about the gear you use at weddings?

I keep it simple and light. 2 Mark 4 and the 35 and 85 mm lenses and that is all I use

In the end, it is always the couple who do the work and I just softly guide them around the shoot.

QUICK QUESTIONS

Favorite TV show?

LOST

Favorite movie?

Blade Runner 2049

Favorite music to listen to while you edit?

Metalcore

Favorite quote?

My grandpa always said: "Stay organized as that is half the work of everything"

Non-fiction book that has influenced you the most?

The diary of a young girl (Anne Frank)

To see more of Lukas Piatek’s work,

check out the links below:

◆ Instagram  ◆Web  ◆ LooksLikeFilm  ◆ Meridian Presets



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